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Inspiration Box

 

Less is more, we've heard that before from designers - and we liked it. But how can we take this further in our lives? Think smaller, and smarter? And, equally importantly, how can we take this in our business lives? Frugal marketing, anybody? Without sacrificing effectiveness, of course.

We'd love to hear from you

If you have any question or would like to further discuss a specific case, feel free to contact us. We'll be happy to share past experiences and see how this could bring value to your brand.

 Our name


STRING THEORY is named after the theory that attempts to unite both quantum mechanics and general relativity in one single global scheme. It describes the smallest particles and also reveals unfolded dimensions of our universe; that could maybe allow yet unthinkable journeys and other technological frog-leaps.

We loved the idea of digging into the smallest details to get an understanding of the global picture. We were also fascinated by the idea of instantly traveling through the universe using mysterious dimensions as short-cuts. Last, the idea that the whole universe was made of lines is the most pleasing of it: it is like a giant canvas crossing all existing storylines with all these lines of references that connect us to our memories, culture, and environment.

Learn more about the string theory.